How to Incorporate Serums into Your Morning vs. Night Routine

Adding serums to your skincare routine is one of the best ways to target specific skin concerns and achieve a radiant, healthy complexion. But not all serums are created equal, and knowing when to use each one—morning, night, or both—can maximize their benefits. In this blog, we’ll guide you through the perfect AM and PM serum routines and how to make the most of Rain Serum, Sunshine Serum, and Cloud Serum from our collection.

Understanding the Basics of Serums

Serums are lightweight skincare products packed with active ingredients that penetrate deeply into the skin. They’re designed to address concerns like hydration, brightening, and anti-aging. However, some serums are better suited for the day, while others work best at night.
The key is understanding the ingredients and how they interact with your skin and your environment.

Morning Routine: Protect and Prep

Your morning routine should focus on hydration and protection to prepare your skin for the day ahead. Here’s how our serums fit in:

1. Cleanse - Start with a gentle cleanser to remove any buildup from the night.
2. Rain Serum (Day and Night) - After cleansing, apply Rain Serum to give your skin an instant hydration boost. Thanks to its hyaluronic acid and panthenol, Rain Serum locks in moisture, leaving your skin plump and ready for the day. Hydrated skin is better equipped to face environmental stressors, and it creates the perfect base for makeup or sunscreen.
3. Sunshine Serum (Once a Day) - Next, apply Sunshine Serum to brighten your complexion and tackle dark spots. This niacinamide and squalane-rich serum evens out your skin tone while enhancing your natural glow. Using it in the morning ensures your skin looks radiant all day long.
4. Moisturize and Protect - Seal in the goodness of your serums with a lightweight moisturizer and a broad-spectrum sunscreen (SPF 30 or higher). Sunscreen is non-negotiable, especially after using brightening serums like Sunshine Serum, as niacinamide works best when protected from UV rays.

Night Routine: Repair and Renew

Your nighttime routine is all about repairing damage and boosting skin renewal while you sleep. Here’s how to incorporate your serums:

1. Cleanse - Double cleanse if you’ve worn makeup or sunscreen during the day.
2. Rain Serum (Day and Night) - Apply Rain Serum again at night to replenish hydration lost throughout the day. Its soothing formula helps restore your skin’s moisture balance, keeping it smooth and nourished.
3. Cloud Serum (Every Other Night) - On alternate nights, use Cloud Serum, which is packed with retinol, collagen, and ceramides. Retinol works wonders at night, stimulating cell turnover, reducing fine lines, and boosting collagen production. Ceramides help strengthen your skin barrier, while collagen improves elasticity. Be sure to follow with a rich moisturizer to prevent dryness, as retinol can be a bit intense for some skin types. Pro Tip: If you’re new to retinol, start slow—apply Cloud Serum once or twice a week before increasing to every other night to allow your skin to adjust.
4. Moisturize - Finish with a nourishing night cream to lock in moisture and support your skin’s overnight repair process.

A Few Tips for Using Serums Effectively

1. Layer Light to Heavy: Apply serums after cleansing and toning but before moisturizing.
2. Patch Test: If you’re trying a new serum, do a patch test to ensure compatibility with your skin.
3. Use Sunscreen: Always follow morning serums with sunscreen, especially if they contain brightening or active ingredients like niacinamide.
4. Consistency is Key: Serums take time to show results. Stick to your routine and give it at least 4–6 weeks to see visible improvements.

Why Choose Our Serums?

Our serums are inspired by advanced Korean skincare science, meticulously formulated to deliver real results. Whether you’re hydrating, brightening, or targeting signs of aging, our collection is designed to fit seamlessly into your routine:

• Rain Serum: For all-day hydration, morning and night.
• Sunshine Serum: For a luminous, even-toned complexion. Use once daily, preferably in the morning.
• Cloud Serum: For anti-aging benefits. Use every other night for smoother, firmer skin.

Conclusion

Incorporating serums into your morning and night routines doesn’t have to be complicated. By understanding your skin’s needs and using the right products at the right time, you can achieve glowing, healthy skin with ease.
Ready to transform your routine? Explore our serums and give your skin the care it deserves—day and night!